Progress Over Perfect: What Models and Creatives Need to Hear
- Nick Johnson

- Dec 20, 2025
- 2 min read

We’ve all had that moment where we’re waiting for everything to line up before we “make the move.” I’ve done it myself. Telling myself I needed the perfect, fully polished portfolio before I could reach out to the bigger clients… or convincing myself I needed every single piece of gear dialed in so I could solve any lighting or location challenge.
But here’s the truth no one really says out loud: you’re never going to feel fully ready. Not for the “big” stuff, not for the scary stuff, not for the next level.What you are always ready for is the next step in front of you.

Models feel this. Photographers feel this. Designers, stylists, boutique owners... literally every creative I’ve ever worked with feels this. That “not yet” voice:
“Not ready to shoot until I lose ten pounds.”“Not ready to reach out to agencies until my portfolio is perfect.”“Not ready to launch the collection until next season.”“Not ready to post until my brand is completely figured out.”
And honestly? Waiting usually keeps you stuck far longer than imperfect action ever will.
People don’t connect with flawless. They connect with real. With the process. With the messy in-between. With the evolution. With the grit and character that make your point of view, your business, your art, your story something worth paying attention to.

I’ve shot with stylists who were still trying to figure out their signature look, designers sewing out of a shared studio corner, and boutiques in Portland and Eugene who were still shaping their brand identity. Every one of them thought they needed some kind of green light from the universe telling them it was time.
Some of the clients I’ve seen grow the fastest didn’t start with perfect photos or perfect branding or a perfectly mapped-out plan. They started with what they had, right then. They showed up. Consistently. Publicly. Willing to learn in front of people.
And that’s what creates momentum.That’s what builds trust.That’s what builds a community that cares.
So if you’re hesitating because your portfolio isn’t where you want it yet… or your shooting space is a work in progress… or your Instagram grid isn’t aesthetic enough… or you don’t feel “ready” for the opportunities you want?
Start anyway.

Style evolves. Businesses evolve. Artists evolve. Nobody’s path is a straight line.
Your next client, your next fan, your next collaborator—they don’t need you polished. They need you visible. They need you committed. They need to see you moving.
Progress beats waiting for some mythical perfect moment every single time.
—Nick



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